See how your customers really buy.
Funnel Fly is a digital shopalong. It follows real buyers through their whole search, from the first spark to the decision, and asks why at the moments that matter.
Funnel Fly
You spent a while on [Dealer] looking at the [model] but didn’t get in touch. What held you back?
No price on the [model]
Just looking for now
Didn’t want a sales call
Follow-up: What price were you expecting to see?
Today’s tools each see one slice of the buying journey.
| Tool | What it shows | What it misses |
|---|---|---|
| Web analytics | Clicks on your own site | Everywhere else buyers looked, and why they left |
| Search data | What people type into Google | Why they searched, and what happened next |
| Social listening | What people post publicly | The quiet research most buyers never post about |
| CRM and leads | People who enquired | Everyone who looked seriously but never enquired |
| Brand tracking | Awareness and preference | How the shortlist actually formed |
And research methods rely on memory, and on who turns up.
Recall
Surveys ask weeks later. Buyers forget the forum thread and recall a tidy reason.
Survey hunters
Panels attract professional respondents chasing rewards, and now AI bots.
Said, not done
People report what they think they did, which often differs from what they did.
Too late, or too staged
Post-purchase surveys come after the decision. Focus groups are far from the moment.
A digital shopalong.
Screened, consented buyers who are actively in the market install Funnel Fly on their computer. It sits quietly beside them for their whole search, the way a researcher would walk beside a shopper in store.
The whole journey, stage by stage.
Built for planning integrated campaigns.
| What Funnel Fly shows | What it informs in your plan |
|---|---|
| Where buyers spend time at each stage | Channel mix by stage |
| When the shortlist forms, and from what | The balance of brand building and activation |
| Why engaged buyers leave without enquiring | Messages and content that fix the stall points |
| What tips buyers into getting in touch | Offers, proof points and calls to action |
| How often AI shapes the shortlist, and who it recommends | A channel almost nobody is planning for yet |
| Which competitors appear in the same journeys | Who you are really up against |
Private by design, so buyers stay in for the whole journey.
What it notes
- Sites and pages about the purchase, and time spent
- Searches and AI chat titles about the purchase
- Whether they contacted a business
- Their answers to its questions
What it never notes
- Any other site, only total time online
- Banking, login, health, dating or adult pages
- Anything typed into a website
- Private browsing windows
Participants are screened, paid, and can pause or leave at any time. Brands only ever see combined results, never names.
A pilot is running now with [30] caravan buyers.
Results are due in [month]. Leave your details and I’ll walk you through what we found, then we can talk about what a study would show for your brand or members.
- The journeys: Funnel Fly shows what buyers actually do, and why.
- The sizing: a survey of around 300 buyers shows how many do it.
- The plan: an integrated campaign plan built on both.